In 2010, Vita Health expanded our selection to include groceries, with a focus on high quality organic produce with as many local and non-GMO options as possible. In addition, we added a wide variety of healthier convenience foods, natural health and beauty products and environmentally-friendly household items. With the addition of these new products, Vita Health Fresh Market became Winnipeg’s largest one-stop-shop destination for people focused on leading a healthy life.
Why did Vita Health want to bring in groceries?
It’s no secret that what you eat plays a large part in your overall health. Under perfect conditions, humans can actually get everything they require from their diet, without any need for supplementation. In reality, this is easier said than done, but that doesn’t mean it’s not worth the effort! For most people, achieving a healthy lifestyle is a matter of balancing, convenience, budget and quality. This balance is different for everyone.
We try to cater to as many of these needs as possible. Whether you’re gluten-free and need to stock up on frozen pizzas and hot dogs for those nights when all your kids are in sports, or you’re a diligent meal planner looking for specific ingredients to make your favourite raw vegan meal, we likely have what it is you need.
How do we decide what to carry?
Natural health is a fast growing market. Large companies and local start-ups alike have realized that what you eat and what you put on your skin and in your home have important consequences for your health. When selecting the items we carry, we take a few things into consideration:
- Is it natural?
- Is it organic?
- Is the product non-GMO?
- Is it local?
- Does the product have environmentally-friendly packaging or does the manufacturer make other efforts to be environmentally sustainable?
- Does the product cater to a particular dietary preference/need, such as gluten-free, vegan/vegetarian, paleo, or allergen-free?
- Is the product trendy? Are people in Winnipeg talking about it?
- Have you, our customer, requested the product?
- How well does it work and/or how good does it taste?
Of course not every product we carry can check all of these boxes but with a team of employees who are passionate about natural health and excited to try the products we carry, we have confidence in the quality of our products.